Building Traffic to your Booth
Free Pass Links & Banners for your Emails and Websites
As an exhibitor, more often than not, the focus at tradeshows is on meeting NEW contacts. This is important, however, the most successful exhibitors make effective use of tradeshow time by also networking with EXISTING clients at the show. The section is dedicated to helping you promote your presence at the event to both prospects and clients.
Below are three simple ways to build traffic via email and see more clients & prospects at the show. You can simply cut & paste to the bottom of your emails leading to the show or if you prefer, send out a specific email announcing your exhibit plans and a reminder to visit your booth. In addition to the options below, please consider other forms of pre-show promotion such as:
- Telemarketing to your clients
- Pre-show mailouts (including complimentary passes)
- Sponsorship (click here)
EXAMPLE 1 - Text-based message
Looking forward to seeing you at
BUILDEX SEATTLE featuring Construct & DesignTrends
October 14 & 15, 2009
For tradeshow & seminar details, please visit www.buildexseattle.com.
EXAMPLE 2 - Text-based Exhibitor-specific message
Save $25 compliments of [insert your company name here]
Go to www.buildexseattle.com and register
for free admission to Buildex Seattle
Be sure to visit us at booth # [insert your booth number here]
EXAMPLE 3 - Banner Ad option (perfect to add to your emails and websites)
If you wish to carry this colour banner in your EMAIL correspondence with clients prior to the event, simply cut and paste the graphic below directly into a new email. Once sent, your recipients can click on the graphic and link directly to the main show website. Add it to the bottom of all email correspondence with the line "See us at the show in booth XYZ!"
To use this banner in your website, copy and paste the following HTML code into your web page:
<a href="http://www.buildexseattle.com/"><img src="http://www.buildexseattle.com/images/buildexpromo.gif" width="426" height="160" border="0">
</a>
New / Green Product Showcase
Do you have a product that is new or green? Our New/Green Product Showcase will highlight products/services or technologies exhibited at the show that are NEW to the market or GREEN and environmentally friendly. This program will profile your product ONLINE in a featured area of our website with a photo of your product and a 75-100 word description. In addition, your product feature will also be showcased in the official showguide that is distributed to all attendees. The purpose of these promotions is to attract attendees to the show and to your display that are specifically interested in your product. Your product must be newly available to your customers after January 2008. Green products must be approved by Show Management. Take advantage of our pre-show marketing machine by being a part of our New/Green Product Showcase!
Cost: $375.00
According to our post show surveys, over 90% of show attendees are looking for NEW products and services. The NEW/GREEN PRODUCT SHOWCASE is designed to increase traffic to your exhibit booth and provide additional exposure for your new products and services.
To register your exhibiting company in the New/Green Product Showcase, please contact:
Paul Maryschak
1.877.739.2112 ext 192057
David Tyldesley
1.877.739.2112 ext 192051
Aisle Sponsorships
$350 per sponsor
1 sponsorship available per aisle
As an aisle signage sponsor you have the exclusive right to sponsor your aisle at the trade show. Create a simple way for potential customers to find you at the show and increase your profile outside the confines of your booth. Your company name and logo is posted visibly on the main aisle signage along the centre aisle with a directional arrow at the intersection of your aisle. Only one sponsorship available PER AISLE at $350.00! Contactpromptly to be the first one to reserve your aisle!
Advertising in the Official Show Guide
Emailto inquire about special advertising rates in the official show guide.
